Strategy & Social, White Label
In our 2019 white label project with global student-brand UNiDAYS, we created a comprehensive content campaign which focused on key moment’s of a student’s life.
The goal was to guide students through key moments of semester one, via a series of articles and videos. We created content to sit on UNiDAYS’ content hubs, which dealt with themes like getting HDs during semester, getting organised and procrastination.
The content performed strongly, with high click through from UNiDAYS’ EDM and social channels. You can view examples from the campaign below:
> Q&Aus: Group Assignments – Yeah/Nah? (Video)
> Q&Aus: How Hard Do You Procrastinate? (Video)