Branded Content

Whatslively

Project details

Client

Whatslively

Timing

2020

Category

Branded Content

In this campaign, we worked with youth-focused music app, Whatslively, to help push their brand to our Gen Z audience.

 

The content was heavy Advertorial, where we reviewed the app and broke down all the features. With some smart marketing, and a clickable title, the article generated huge engagement on socials and on-site.

 

Positively, it also drove a high spike of organic searches + downloads of the Whatslively app during the campaign period – so much so that the client signed on for a continuous campaign throughout 2020 after the success of this campaign.

 

Content produced included:

 

> This Killer App Sends You Concert Alerts Based On Your Saved Music, And Yes Pls

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